Pura BJJ Increases Student Base by 54.5% in 5 Months

The advertisements we designed allowed Canada based Pura BJJ to increase their student base by 54.5% in 5 months, more than the previous 1.5 years.

About the client

Canada-based Pura BJJ is now the fastest growing Brazilian Jiu-Jitsu school in Hamilton, Ontario.

Project scope

Pura BJJ was interested in expanding their Jiu-Jitsu school by advertising online. As such, they reached out to us to design a package of advertisements for their Google Ads campaign.

The package consisted of 15 ad banners in 5 different form factors:

  • 120 x 600 px
  • 160 x 600 px
  • 300 x 250 px
  • 468 x 60 px
  • 728 x 90 px

Our work process

Using a palette consisting of high-resolution photos as well as vector graphics, we were able to create a diverse set of banner designs.

Applications used:


The result

Here are some samples of the final designs:


Client feedback
After the new ads went public 5 months ago, my student base has grown by 54.5%! It still seems to be snowballing! i.e. in 5 months I have grown over 50% than I had in the previous 1.5 years!!!
PJ O' Sullivan Pura Brazilian Jiu-Jitsu

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